A customizable SEO dashboard you set up once
Five chart styles, your own columns, period comparison and export on everything.
What makes it a customizable SEO dashboard
Set it up the way you read, then stop thinking about it.
A customizable SEO dashboard is only worth the name if the choices stick. Every table has a column chooser, and both column order and column visibility are remembered per browser, so the view you built is the view you come back to. Page sizes run from ten rows to five hundred, which is the difference between glancing at the top of a list and working through the whole of it. The date range follows you from page to page, and the same settings carry across every SEO dashboard feature, not just the front page.
Five chart styles in one customizable SEO dashboard
Pick the one that suits the room you present in.
GSC Style, Area, Midnight, Compare and Editorial. The choice is set once for the whole workspace and every chart in the product follows it, so a deck built from screenshots looks like one deck rather than five. Nothing has to be restyled per chart, and nothing drifts back to a default the next time you open a report. GSC Style will look familiar to anyone who reads Search Console, Area suits a slow moving trend, Midnight sits better on a dark slide, Compare is built for two periods side by side, and Editorial is the plainest of the five for a document that will be printed or sent as a PDF. They are styles rather than different charts, so the data underneath does not change when you switch, and a chart you exported last month can be reproduced exactly. The same styles cover AI Overview tracking and every chart drawn from the SEO integrations.
Comparison and granularity that tell the truth
Three settings that stop a chart from lying to you.
Compare any range with the period before it and every metric card carries a delta chip, so the change is on the card rather than in your head. Granularity switches between daily, weekly and monthly, and it moves to monthly on its own once a range passes 186 days, because a daily line over half a year is noise. There is also a complete buckets only mode, which drops the part finished week or month so a period still in progress never drags a total down and never reads as a decline. The same controls sit above your organic ranking as well as your traffic.
An SEO reporting dashboard that explains itself
Export exactly what is on screen.
CSV on every table, exporting exactly the columns you chose and the filters you had set, and PNG on every chart. There is no separate export view with its own idea of what you wanted, so what lands in the file is what was on the screen. Annotations you have added draw onto every chart as dated lines, so a report explains its own movements without you writing a commentary beside it. Mark the day a redesign shipped or a page was rewritten and the line stays on every chart that covers that date, in every export of it. The person reading it can see why March moved without asking you, which is usually the only question a report gets. Keyword tables behave the same way, including the ones in the keyword monitoring tool, and the pilot terms are set out in our SEO tool pricing.
A custom SEO dashboard per client or brand
A workspace each, with as many properties as you need.
Agencies get a workspace per client, each holding its own properties, its own tracked keywords, its own annotations and its own chart style. Nothing bleeds between them, so a customizable SEO dashboard built for one brand never turns up in front of another, and the column layout you set for one client stays with that client. Switching workspace switches the whole view, not just the data underneath it. A workspace can hold as many properties as the client owns, so a brand with a main site, a shop and a help centre is still one workspace and one customizable SEO dashboard rather than three logins to keep straight. That is usually what makes reporting month on month bearable when the client list is long.
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